Latin America may open new business and export opportunities for Hungarian companies. On June 25, 2026, the Hungarian Chamber of Commerce and Industry Latin America Regional Committee was established, with the aim of strengthening Hungarian–Latin American economic relations, promoting investment, and supporting Hungarian enterprises’ entry into the Latin American market. Hungarian Chamber of Commerce and Industry
The initiative may be particularly interesting for export-oriented Hungarian industrial enterprises. Latin America is not a single market: it is a vast region consisting of countries with varying levels of development and economic structures, where industry, infrastructure, energy, and technological modernization create business opportunities in numerous areas.
New Platform for Hungarian Enterprises’ Latin American Expansion
The HCCI Latin America Regional Committee was established under the leadership of Chairman Tamás Gyenese. The body’s members are József Sztranyák, Dániel Széles, Orsolya Lukáts, and Judit Hollóné Czenkár; professional secretarial duties are performed by Bálint Barna, international coordinator.
The Committee’s goal is not merely maintaining contact. The HCCI plans to create an active business and institutional platform that can assist Hungarian enterprises in entering foreign markets, establishing new business channels, bilateral investments, and innovation cooperation.
The practical continuation of this is already visible: the HCCI Latin America Regional Committee has announced a hybrid professional event titled “Business Opportunities in Latin America” for October 7, 2026, which will address, among other topics, the region’s current situation and a Hungarian technology company’s experience entering the Latin American market.
Why Might Latin America Become Increasingly Important for Hungarian Companies?
The business significance of Latin America should not be measured solely by GDP growth. The World Bank indicated moderate regional economic growth of approximately 2.1% for 2026, while the region possesses significant natural resources, energy potential, and industrial development opportunities. worldbank.org
At the same time, trade relations between the European Union and Latin America are also transforming.
The EU–Mercosur provisional trade agreement has been provisionally applied from May 1, 2026, directly affecting European exporters’ market access conditions in Argentina, Brazil, Paraguay, and Uruguay.
This is particularly noteworthy for industrial enterprises. According to European Commission data, 21.5% of the EU’s 2025 exports to Mercosur countries consisted of machinery and equipment. The new trade framework prescribes the gradual elimination of current tariffs on machinery and equipment, typically 14–20%, for a significant portion of EU exports.
Not Just Brazil: Several Latin American Markets May Be of Interest
Brazil is naturally a dominant economic player in the region, but when developing an export strategy, it is worth thinking in a broader perspective.
In the case of Mexico, the EU and Mexico signed the modernized global agreement and the provisional trade agreement in May 2026. The value of trade in goods between the EU and Mexico was nearly €87 billion in 2025.
Trade in goods between Chile and the EU reached approximately €21 billion in 2025. The largest product group in EU exports to Chile – with a 26% share – was precisely machinery.
EU trade in goods with the Andean region – Colombia, Peru, and Ecuador – amounted to €32.9 billion in 2025, and 89.5% of EU exports to the region were processed products; within this, machinery and transport equipment played a significant role.
All this shows that it is not advisable to treat Latin America as a uniform market. Selecting the appropriate country, industry, local partner, and market entry model is at least as important as the exportable product itself.
Opportunity for Hungarian Industrial Technology
The modernization of Latin American economies may create opportunities for European and Hungarian companies in areas where technological reliability, energy efficiency, and reduction of operating costs are crucial.
Compressed air systems fall precisely into this category.
Compressor technology is part of the basic infrastructure of numerous industries: from manufacturing and food processing to the automotive industry, mining, and construction, it is necessary for the operation of many production processes.
In the international market, therefore, it is no longer sufficient merely to sell a compressor. A lifecycle-based approach is becoming increasingly important: proper system design, energy-efficient operation, reliable parts supply, service, and long-term technical support.
DENVAIR: Hungarian Industrial Expertise in International Perspective
For DENVAIR, the economic opening toward Latin America is part of a process in which Hungarian industrial and engineering expertise can create value in new markets.
For us, international presence does not simply mean geographical expansion. The goal is to establish long-term business and professional partnerships in which technological knowledge, reliability, and understanding of local market needs all play a role.
The establishment of the Hungarian Chamber of Commerce and Industry Latin America Regional Committee is therefore an important step: it can create new connections, business information, and cooperation opportunities for Hungarian companies willing to think beyond the region.
Distance alone is not a barrier to market entry. The right strategy, local network, and competitive technology together can create a genuine business opportunity.
DENVAIR’s goal is to build on these opportunities so that Hungarian compressor technology and industrial expertise become increasingly widely available in Latin America as well.